WBBA Advertising Guidelines

Advertising Rates and Guidelines for Washington Biotechnology & Biomedical Association

Email Sponsorship Displays

These sponsorship displays will be included in the twice-weekly emails sent to the WBBA mailing list (approx. 5500 email addresses). During a typical month, eight emails will be sent to our audience. Sponsorship displays will be included in the framework of the email with a link to sponsor's website. Limited to two ads per month, placement of the ad will vary depending on email length and is at the discretion of the editor. Email sponsorship displays may be combined with other sponsorships.

COST: $600 for members and $750 for nonmembers per monthly run (no fewer than eight emails.)

SIZE AND CONTENT: The sponsor display will be approximately 600 pixels wide and consist of text, or text accompanied by an image. The size of the image should be approximately 150 pixels wide by 150 pixels tall; JPEG format.

Submitted text should be no more than 250 characters, including spaces. Please include a link to the website.

Newsletter | The Life Science Innovator

WBBA’s newsletter, The Life Science Innovator, is an online, quarterly publication posted at our website (www.washbio.org) and sent to the WBBA membership database (approximately 5,500 recipients).  Features include top stories, new member profiles, company updates from WBBA members and upcoming events. It also includes ads/paid announcements. We encourage you to work with us to ensure content and messaging are geared to The Life Science Innovator readership.

2012 Publication Schedule: (subject to change)
March 14, 2013 | June 13, 2013 | September 12, 2013 | December 12, 2013

Ads are due 10 days prior:
March 4, 2013 | June 3, 2013 | September 2, 2013 | December 2, 2013

Advertising Options:

Exclusive Newsletter Email Announcement Ad: This ad is included in the email that is sent to inform readers that the newsletter is available. Limited to one industry specific ad per newsletter and priority is given to members. Sample available online. Placement of the ad will follow the newsletter summary sent via email and can be linked to advertiser’s website.

  • COST: $250 for members and $500 for nonmembers per publication
  • SIZE: approximate 400 pixels wide X 300 pixels tall; JPEG format

Newsletter Ads: These advertisements are included in the framework of the online newsletter and can be linked to advertiser’s website. Sample available online. Placement of the ad varies based on newsletter length and layout and is at the discretion of the editor.

  • COST: $250 for members and $400 for nonmembers per publication
  • SIZE: approximate 400 pixels wide X 300 pixels tall; JPEG format

Website | www.washbio.org

Home page ad: These advertisements are placed at the top of the right hand navigation panel of the website. Space is currently limited to 3 ads. Ads run for 30 days and can be renewed based upon space availability. Sample available online.

  • COST: $350 for members and $500 for nonmembers per 30 day period
  • SIZE: approximate 175 pixels wide X 175 pixels tall; JPEG format
     

Please contact Megan Jeffrey at megan@washbio.org or call 206.456.9572 with questions or to reserve your advertising space.


© 2012 Washington Biotechnology & Biomedical Association

        
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